Tuesday, June 3, 2008

Nike aims for largest one-day event

Nike aims for largest one-day event
Success of Sun Run reason for Vancouver's inclusion

Gary Kingston, Vancouver Sun
Published: Tuesday, June 03, 2008

The human race currently numbers some 6.7 billion. Nike hopes to get one million of them into running shoes -- presumably theirs -- on Aug. 31 for its own 10K Human Race.
It's the latest global branding idea from the king of marketing strategy, trying to encourage runners of all levels to register for what it hopes will be the biggest one-day running event ever. Yes, bigger even than the Vancouver Sun Run.

Nike announced plans for the Vancouver run at a news conference at its Runner's Lounge at Coal Harbour attended by a quartet of Nike-sponsored athletes, including 2000 Olympic triathlon gold medallist Simon Whitfield and runner Gary Reed, silver medallist in the 800 metres at the 2007 world track and field championships.

More at the Vancouver Sun

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