When I read this I knew it had to be captured it here - from Stephen Fry via the macalope:
I draw much inspiration to my coaching from Apple's approach - the 'relentless pursuit' of excellence indeed.
Only dullards crippled into cretinism by a fear of being thought pretentious could be so dumb as to believe that there is a distinction between design and use, between form and function, between style and substance. If the unprecedented and phenomenal success of Steve Jobs at Apple proves anything it is that those commentators and tech-bloggers and “experts” who sneered at him for producing sleek, shiny, well-designed products or who denigrated the man because he was not an inventor or originator of technology himself missed the point in such a fantastically stupid way that any employer would surely question the purpose of having such people on their payroll, writing for their magazines or indeed making any decisions on which lives, destinies or fortunes depended.The whole piece by Fry excellent and worth a read.
I draw much inspiration to my coaching from Apple's approach - the 'relentless pursuit' of excellence indeed.
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